Abraham Allen

Problem

Abraham Allen needed a storefront that felt as considered as its jewellery. The site also needed a clear shopping experience, accurate company information, and a consistent approach across its product catalogue.

My role

I led the front-end build. I designed and coded the visual system, built custom Shopify sections, and handled later feature development, SEO, and compliance updates.

Process

I started with a black-and-gold palette and a type pairing of Cinzel and Jost. Reusable styles gave the storefront a consistent foundation.

• Built custom Liquid sections for the footer, collection header, newsletter, craftsmanship story, and product information.
• Created a product gallery, ring box add-on, product accordions, and an interactive ring sizer.
• Added trust and policy pages, then updated company details when the business identity changed.
• Reviewed product URLs, titles, and descriptions to improve the catalogue’s SEO foundation.

Result

The delivered storefront brought the product pages and supporting information into one consistent visual system. The source case study records a resolved Merchant Center compliance flag and an updated legal and SEO foundation.

TODO: confirm the project year and add the verified live storefront URL. No new performance or revenue claims have been added.