Problem
Small businesses struggle to post consistently and to answer comments and messages.
My role
I am the founder. I handle product design and the build with AI coding tools.
What I built
Social Media Agent is the working name for a tool being built to work like a personal social media manager for a business. The product is intended to plan and schedule posts for Instagram, Facebook and LinkedIn, draft replies to comments and messages, and report back to the owner on how things are going. The owner approves before anything is published.
Built so far: a content engine that writes post drafts for the three platforms in the business’s own voice, using a short voice interview and the business’s offers. I have also built a Shopify product import and an owner dashboard. This has been tested with a sample business.
Key decisions
- The owner must approve before anything posts.
- Version one uses visuals uploaded by the owner. The agent suggests what kind of visual suits a post. Image and video generation were cut to keep it simple and affordable.
- Use existing tools for comment and message handling instead of building everything from scratch.
Status
In development, not released. The next focus is connecting the business’s social accounts, scheduling, and comment and message replies.